DOMAIN LAB
THE RESEARCH BEHIND THE NAMES.
A working library for understanding domains — from the fundamentals of domain investing to the questions that matter when a name becomes an asset.
FIELD NOTES
Start with the fundamentals. Then look closer.
FOUNDATIONS
01
WHAT EXACTLY IS A DOMAIN?
A domain is more than a web address. Understand what you are actually acquiring when you buy a domain name, and why some names become assets in their own right.
DOMAIN INVESTING
02
HOW DOES DOMAIN INVESTING WORK?
The basic mechanics of acquiring, holding and selling domains — and the difference between owning a name and finding someone who wants it.
VALUATION
03
WHAT MAKES A DOMAIN VALUABLE?
Relevance, language, scarcity, commercial use and demand all shape the value of a name. Learn the fundamentals without reducing value to a formula.
DOMAIN RESEARCH
04
BEFORE THE MARKET, THE LANGUAGE.
New categories often acquire their vocabulary before they acquire their markets. Research begins with understanding the words that are starting to matter.
DUE DILIGENCE
05
WHAT SITS BEHIND A DOMAIN?
A name has a history. Ownership, previous use, legal considerations and surrounding context can matter as much as the name itself.
DOMAIN VALUATION
06
WHEN THERE IS NO OBVIOUS PRICE.
Some names have established markets. Others belong to categor